Time pieces have earned their place in the jewelry category over the last hundred years (or even more), especially with the womenfolk. Supported by that logic. The Parisian jeweler Van Cleef & Arpels has been doing just that with the Charms series since 2008, although it has been charming the world with its creativity since 1906. In fact, the Charms timepieces are a tribute to the charms bracelet created in 1937. Blending diamonds so perfectly in timepieces has been a trade mark of Van Cleef & Arpels which has brought them huge popularity amongst celebrities, royalty and the elite.Van Cleef & Arpels doesn’t just rely on diamonds to dazzle, as it shows in its wonderfully creative Charms collection. We look at a variety of models in the collection, including the Charms Mini.Van Cleef & Arpels is no stranger to the arts, something it again amply demonstrates at the Salon International de la Haute Horlogerie with no fewer than eighteen new renditions of its Midnight and Lady Arpels watches, alongside two original interpretations of its Pierre Arpels. The métiers d’art, horology’s decorative arts, take pride of place at the brand which, year after year, returns to these age-old techniques for its timepieces’ dials. Among the models unveiled this year are two complicated watches, both of which fit perfectly with the Maison’s poetic concept of time: Midnight Planetarium and Pierre Arpels Heure d’ici & Heure d’ailleurs.
The Maison always says that it cherishes the idea of luck, noting its influence in “guiding its (Van Cleef & Arpels) footsteps and inspiring some of its most emblematic creations.” In the Charms watches, the idea of luck is interpreted as a qua trefoil motif – known to the brand faithful as the Alhambra – attached to the side of the case by a ring. In a brilliant twist (it is always set with diamonds), this motif isn’t just a static design element. It can rotate freely around the dial or stay in place, as the wearer pleases but more on this in a moment.